Sam has delivered 750+ unforgettable performances
to hundreds of institutions, including:

























HOW
DO WE
CHANGE
THIS?
Our beliefs dictate our choices, and our choices impact the thoughts others have about themselves.
If we genuinely want to cultivate spaces filled with empathy, hope, and mental health, it begins with a shift in our own thoughts and actions.
Sam’s PERFORMANCES* do just that.
*It is not a presentation. It’s a performance. You can expect a customized message that moves your audience emotionally and helps create an unforgettable experience.
Meet Sam
Demma
Bestselling Author, Speaker Coach, and Education Keynote Speaker
Sam Demma has seen firsthand how one person, one action, and yes, even one taco, can change the world. His story began on Italian soccer fields at 13, chasing professional dreams with a ball at his feet. But life had different plans.
Three career-ending injuries at 17 redirected his path. Rather than dwelling in disappointment, Sam chose to change his mindset and channeled his energy into founding PickWaste, a movement to give back while cleaning up the planet.
THE MOVEMENT WAS FUELED BY A LESSON FROM AN INCREDIBLE TEACHER:
small, consistent actions can create massive change.
It worked. PickWaste volunteers have cleared over 3,000 bags of litter from communities to date…one piece of trash at a time.



Soon after founding PickWaste, Sam began sharing his insights on stages around the world.

The lessons he shares are the same ones he’s used to carve his own path, one that defies conventional wisdom.
He has forged partnerships with global brands like Taco Bell, written the bestseller Empty Your Backpack, produced viral graduation videos during the pandemic, and delivered almost 700 transformative performances across the world, from American auditoriums to Kenyan classrooms (and of course, his mom's Facebook page). And he just became the youngest keynote speaker to earn the CSP™ (Certified Speaking Professional) designation.
AND, YES, HE ONCE CHANGED SOMEONE’S LIFE WITH A TACO.
Through it all, Sam’s mission is simple: to make people better and help people realize they can make a difference, no matter where they are. Through his keynotes, videos, and writing, he empowers them to achieve their dreams while cultivating the empathy, hope, and mental wellbeing the world needs - one step, one taco, one backpack at a time.

How Can
Sam Help?
Keynotes
Unforgettable performances that entertain, inspire, and move your audience to shift their mindset and begin creating a lasting impact on everyone around them.
Workshops
Practical workshops that build on the keynote takeaways. Expect tangible steps toward meaningful change.
Speaker Coaching
Sam loves coaching education keynote speakers and dedicates 52 calls annually to helping them improve their sales, systems, marketing, and performances.
What's Sam Working On?
Whether it’s collecting 3,000 bags of litter, driving a giant red backpack across the country, or organizing a twenty-school speaking tour across six cities in Kenya, Sam is always working on something exciting.